You choose one from a series of photos that pop up on the screen. They call it your visual DNA. Interesting. And doing it can get kind of addictive. I tried it out a few times, using different option to begin with. The only deficiency seems to be not allowing the user to choose a combination of visuals rather than just one each time. Very absorbing, self-centered.. all about "me me me". Fun though. Have a shot.
Here is the link: NYT visual DNA quiz
Here is the link: NYT visual DNA quiz